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Capital Up Close - Billboard AR

Working with Global, Capital FM and Barclaycard we created an AR experience that tracked the radio DJ and artist Anne Marie to billboards in Waterloo.

We captured a volumetric, 4D avatar of Anne Marie so that she could burst out of posters and billboards around London and encourage people to take part in a competition.

This was a unique combination of WebAR and volumetric capture that pushed the boundaries of what is possible through mobile web-browsers.

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