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Harrods - Witness a Spectacle

Bring to life the hidden, 'automaton' in the shop windows of the world famous Harrods store on the Brompton Road, London.

Bring to life the hidden, 'automaton' in the shop windows of the world famous Harrods store on the Brompton Road, London.

Using a large scale print on the windows of harrods, customers could scan a QR code, triggering the 8th Wall powered experience. The windows would roll back revealing a deep cube with a stage. On this stage was an automaton, crumpled in to it's parts.

The automaton rises up and stands stiffly, while rotating like a model on a box, before breaking it's shackles and dancing wildly in front of you!

We had different versions of the robot - a break-dancer and an R&B dancer.

This experience led to coverage on TV news, documentary features and large amounts of social traction for Harrods.

Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot