Ashnikko Portal for new single "Worms"
DROPS.AR Global scavenger hunt for an exclusive portal to promote Ashnikko's new single, "Worms". In collaboration with Warner Music US & Warner Music UK
Global scavenger hunt for an exclusive portal to promote Ashnikko's new single, "Worms". In collaboration with Warner Music US & Warner Music UK
On Mar 3rd, 2023 in conjunction with her single release for "Worms" Ashnikko announced 16 portals scattered throughout the world. As part of the campaign, which included IRL fairy houses, fans discovered a gateway into ASh's world. Drops created the virtual recreation of her music video. An experiential portal as seen here.
Upon clicking the link fans will be directed to list and a map. The pins on the map indicate the geofenced radius where the augmented reality is available for a fan to discover. Also there will be QR code printed houses where fans can scan to experience the portal as a point of contact.
Once crossing into the radius or scanning the QR code, a fan will see a rotating 3D augmented reality Ashnikko logo with instructions to tap on it to hear new music from the artist. After tapping the card transitions into a 3D augmented reality portal that plays a 30-45 second sample of the track, Weed Killer
As the track plays, fans are prompted to tap a box that takes them to an external site where they enter to win a contest.
Throughout the experience fans can take photos of themselves, their friends or the location with the activation augmenting the photo.
Drops will also build a non geofenced version to be shared later that can be shared with a link or printable QR code
