City of Melbourne Christmas 2022

To encourage people to explore the magic of Melbourne during Christmas, Zebrar teamed up with Traffik Group to create three intricately designed Christmas augmented reality (AR) experiences across three iconic Melbourne locations.

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By scanning each "Elfie": Jolly, Jingle and Merry, visitors could unlock a magical world of Christmas delights via Web AR with visual design inspiration from traditional Christmas paper craft.

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Visitors were wowed with each beautifully detailed experience, creating a personalized and highly memorable video card to share with their loved ones via all social media platforms.

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CLIENT: City of Melbourne

‍AGENCY: Traffik Group