To celebrate the 25th anniversary of car sharing service Mobility, we created a web-based augmented reality experience that combines GPS and AR to guide users to the next car.
QR codes on more than 500 posters took the users to a landing page that used GPS data to find the way to the next Mobility location. At each fork in the road there was an augmented reality balloon to collect. Once users arrived at the location, a free trial subscription awaited them.
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