Ford - Virtual Ford Face Masks

For the NHL playoffs, Ford was looking for a way to engage MegaFans of the Montréal Canadiens and Edmonton Oilers and give them a relevant way to share their excitement with socially distant friends and family.

bully! working with CINCO, created a browser-based, COVID-themed, virtual mask experience that allowed fans to select one of several colorful masks, capture a selfie and show their team colors.

The program was so successful that the virtual masks were printed as real masks and given as a prize for those who posted a selfie with Ford-specific hashtags.