Ford Mustang GT x VML - Web 360 + AR
CamOn - XR Tech 
As part of the LATAM launch of the new Ford Mustang GT Performance, CamOn XR was selected by Ford to develop an immersive Web 360° and AR experience.
As part of the LATAM launch of the new Ford Mustang GT Performance, CamOn XR was selected by Ford to develop an immersive Web 360° and AR experience.
Experience the Mustang GT Performance: A Web 360° and Augmented Reality Journey by CamOn XR.
For the launch of the new Mustang GT Performance across LATAM, Ford selected CamOn XR to design an immersive browser-based experience combining Web 360° exploration and Augmented Reality.
Users accessed the experience via QR codes on Ford’s official channels. Once inside, they could rotate around the car, open and close doors, change colors, activate lights, and place the Mustang in their real-world surroundings using AR.
This experience brought the vehicle’s innovation and heritage to life digitally, offering an interactive journey into the Mustang’s design and technology.
Deployed across Argentina, Brazil, Chile, Colombia, and Peru, the activation achieved an average dwell time of 2 minutes and 40 seconds per session, strengthening user engagement and awareness through cutting-edge immersive content.
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