Captain Messi x HRC - Web 360 + AR + Virtual Store
CamOn - XR Tech 
"Captain Messi" is a global campaign by Hard Rock Cafe in collaboration with Lionel Messi. CamOn XR created a full Web 360° and AR experience.
"Captain Messi" is a global campaign by Hard Rock Cafe in collaboration with Lionel Messi. CamOn XR created a full Web 360° and AR experience.
Explore Captain Messi’s World: An Immersive Digital Experience for Hard Rock Cafe, designed by CamOn XR.
To celebrate Lionel Messi’s role as a global ambassador, Hard Rock Cafe launched "Captain Messi – Join the Fun" alongside a digital experience crafted by CamOn XR and YES WE'RE OPEN. Through a browser-accessible platform, users scanned a QR code to enter a Messi-themed 360° environment, interact with the collectible figure and apparel in AR, discover a special kids' menu, and seamlessly connect to Hard Rock’s eCommerce. The experience merged brand storytelling, immersive engagement, and direct conversion opportunities.
Deployed globally across 140+ retail locations, the platform recorded a high engagement rate with users spending an average of over 2 minutes per session, highlighting the impact of combining Augmented Reality with Web 360° technologies to create a full-funnel activation.
Other Work by CamOn - XR Tech
