Telefónica Movistar - Web 360 + AR

Through a regional agreement that includes Argentina, Chile and Colombia, interactive Web AR and Web 360 content was created that can be accessed through websites and QR codes.

The project seeks to enable the millions of Movistar users in the region to receive instructions and recommendations of the company services and products through Augmented Reality. The goal is to facilitate the self-management and installation of home devices in an innovative, agile and effective way.

All cases contain a 360 virtual welcome space, where, with a click, the product or service to be consulted is selected. Then, Movistar customers access the company’s instructions and can visualize the devices in Augmented Reality to follow specific indications, through 3D models with a high level of realism.

For many years CamOn and Telefónica have been pioneers in developing Augmented Reality experiences for customer service, constantly expanding and improving the solutions they provide to consumers.