Cazadores RTD (Ready-To-Drink)

Eyekandy partnered with Cazadores to launch their new line of Ready-To-Drink Beverages!

We created an immersive experience that allows people to discover the brand heritage from Mexico. As you navigate the experience, you can discover information on the products and ingredients, play in a Mariachi band and enter to win swag from the brand.

Leveraging connected packaging as a discovery channel, people enter the experience from a QR code that is printed on all product SKUs.