eyekandy and Glen Deveron partnered to develop an immersive, digital storytelling experience for their GTR exclusive, 40 year old single malt whisky.
This hybrid campaign combined augmented reality, custom built computer generated 360 scenes and a ‘guided tasting’ audio experience narrated by Stephanie MacLeod, award winning Malt Master.
Through in-retail signage and printed in a complimentary booklet contained within the premium Spanish Oak case, shoppers who were considering the purchase and those that did, could scan the QR code to immerse themselves in a virtual distillery tour.
The user could explore a view from the shore in the town of Macduff, Scotland, click through to explore the distillery and the distilling process then visit the tasting room to explore the flavor notes.
Bacardi Global Travel Retail Global Head of Marketing Ignacio Vazquez said: ‘The immersive digital journey adds distinctive layering to their purchase experience, combining education and entertainment”
Combining immersive digital storytelling with real world tasting delivered a true, tangible enhancement to the brands ambition to elevate the consumers connection to their purchase.
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