A custom built Augmented Reality avatar was developed to educate shoppers on the key brand values that separates ZooRoyal from the competition.
Shoppers were made aware the experience existed through Instore pos, digital signage, printed take home leaflets and an AR enhanced newsletter.
A simple scan of the QR code (or tap through digital channels) landed the shopper into the dedicated experience page where they could tap to place the avatar, hear from the brand and collect a discount incentive to claim at till.
With an average of 51 seconds in dwell time, eyekandy has again showcased that shoppers are more attentive when viewing brand messaging through the lens of an AR experience.
Keep an eye open for ‘Zooey’ the avatar in a Rewe store near you!
Other Work by eyekandy