To celebrate Earth Day, Eyekandy developed an AR experience to help educate children on this important day and get them interested in our planet.
The Earth Day 2020 project created a virtual world that people could explore through their phone –– without the need for an app. It was filled with powerful facts from around the globe that users could interact with, along with the ability to look deeper into the earth’s core.
As a brand values become increasingly important in the eye of the consumer, we have seen an increase in using educational materials as part of the core marketing strategy. Augmented Reality is now at the forefront to bring this experience to life in fun, immersive ways.
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