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NBCU - The Addams Family

Meet the Addams family with this face filter and image tracker, which allow you to augment the DVD for the new movie and see the Thing pop out!

This web-based experience combined a face filter with an image tracker effect, to promote the release of the DVD of the latest Addams Family movie.

The face filter turned users into the beloved iconic character Wednesday Addams, whereas the image tracker allowed users to augment the DVD cover of the film, in order to see The Thing magically pop out.

Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot