NBCUniversal La Brea Season 2 Web AR Experience
Trigger XR 
Develop a first-of-its-kind creative AR experience to promote the second season of the top-rated TV show La Brea in partnership with NBCUniversal.
Develop a first-of-its-kind creative AR experience to promote the second season of the top-rated TV show La Brea in partnership with NBCUniversal.
Develop a first-of-its-kind creative AR experience to promote the second season of the top-rated TV show La Brea in partnership with NBCUniversal. Powered by 8th Wall's WebAR technology, the experience also promoted the power of Verizon's 5G Ultra Wideband technology within a virtual environment.
The Web AR experience allows users to place an AR sinkhole in their personal environment. Users could then interact with the sinkhole, bringing memorable objects (e.g., iconic LA street signs and one adorable baby rhino) from the TV show into their physical world. The experience ends with an exclusive deleted scene only exclusively for AR enthusiasts.
Other Work by Trigger XR
