This WebAR experience was built for the theatrical campaign of Jumanji: The Next Level. There is no need to download an app; users who visit the website on their mobile devices will start by placing a blank Jumanji map in their environment. They are instructed to say “show me Jumanji” to reveal the map, which is enabled by the unique Amazon Lex integration. Saying “buy tickets” will open a new tab for the Jumanji ticketing page, bringing fans directly to the box office.
From that point, users can visit the three stunning locations as seen in the movie: the Desert Dunes, the Moat, and the Mountain Fortress. They can walk around each of these locations and get up close to watch the detailed animations and to enjoy exclusive content, such as videos shot especially for the WebAR experience featuring the star-studded cast including Dwayne Johnson, Karen Gillan, Nick Jonas, and Jack Black.
Other Work by Trigger — The XR Agency