A multiplayer webAR game that teaches punters to roll their Coopers beer to unlock the flavour, with over $25,000 of prizes to be won.
The campaign focuses on ‘the roll’, the unique ritual which unlocks the full flavour of a Coopers beer and presents its signature cloudy appearance.
Every Coopers goes through a secondary fermentation process, leaving sediment to settle at the bottom. By gently rolling the bottle, can or keg before opening, the full flavour and consistency of a Coopers is unlocked.
To amplify the idea and reinforce the ritual, Unbound created an AR-enabled multi-player game challenging users to roll their Coopers beer along a bar and into the ‘Full Flavour Zone’, for the chance to win a share of the $25,000 prize pool. The game can be played as a single player or against a friend locally or remotely using peer.js to create realtime game sessions where both users see exactly the same thing at the same time in augmented reality.
The integrated campaign has launched nationally and will run over Summer, kicking off with the :30 film in cinema and appearing online, alongside the augmented reality game, all supported by digital, social and OOH, through to podcast sponsorship and an influencer campaign. All serving to build awareness, engagement and participation in the unique ritual of the Coopers Roll.
Other Work by Unbound