As a followup to the previous successful campaign, Huggies Malaysia came back for an even bigger and better WebAR engagement.
This one of its kind digital collectible had a multi-layered engagement that included:
- Image Tracking
- Face tracking
The experience was triggered by scanning the Justice League Superhero Edition Huggies Diaper Pack. From here the users could select the iconic Justice League Character and transform their babies into their favourite super hero! By adding their name, the users could now have a personalised user journey in their babies names - thus fuelling shareability among peers.
The experience saw a final culmination into an endless runner gamified engagement, where users could race their selected character against time to collect Huggies coins while avoiding obstacles.
The engagement saw a successful engagement rate exciting not only children but also their parents into participating and engaging with the brand like never before!
Other Work by Xtendr