From the stable of The Coca Cola Company India - here's presenting their biggest brands' biggest campaign for the biggest sporting event of the year!
Thums Up's Toofan Uthao, World Cup Jao (Lift the thunder to go to the World Cup) campaign had fans experience the sport up close and immersive in a way like never before.
With every bottle of Thums Up, fans could scan the code and get a chance to enter a cricket locker room in their own environment. With multiple hotspots to interact with and unique easter eggs to find - there was enough and more for every cricket fan to keep them coming back for more.
Users could enter the unique code on the briefcase to win a lucky gold coin, swipe through the various team cards to vote for their favourite team or pull on the slot machine to try their luck on the daily toss.
Every engagement allowed users to win, collect and redeem rewards and join their favourite team on their toofani journey!
Other Work by Xtendr