Xtendr together with Maruti Suzuki reimagined the traditional print medium by creating Talking Print Advertisements. The campaign was designed to breathe life into static visuals, surprising readers with an experience that felt animated, fresh, and interactive.
Through creative design and clever execution, each print piece appeared to “speak” directly to its audience. By combining bold visuals, dialogue-inspired layouts, and dynamic cues, the ads broke the monotony of conventional print and captured attention instantly through its immersive storytelling.
The campaign demonstrated that even the most traditional media could be turned into a conversation. “Talking Print Ads” pushed the boundaries of how consumers interact with brand communication. By transforming an everyday medium into something memorable, Maruti Suzuki created a standout moment in advertising—one that blended surprise, delight, and innovation in a single stroke.
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