Xtendr 
In a bold move that blended fun, physical engagement, and digital surprise, Britannia UAE partnered with Xtendr to roll out the Jim Jam Pops Hunt — an immersive AR-fueled treasure hunt bringing joy to every discovery.
This experience exemplified how brands can bridge physical spaces and digital delight in an accessible, immersive format. Britannia UAE showed that with creativity and AR, a simple scan could spark curiosity, delight, and engagement—proving that the hunt is as exciting as the prize.
The Jim Jam Pops Hunt elevated brand engagement from passive to playful, turning routine moments into shared adventures. By combining physical discovery with AR-driven storytelling, Britannia created a memorable and shareable experience—one that left participants smiling, sharing, and wanting more.
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