Xtendr 
This groundbreaking campaign from Platinum Guild of India leverages spatial compute, physics, shaders, particle system and storytelling to engage viewers on a deeply emotional level.
Designed to highlight the exceptional character and values associated with platinum, the interactive experience brings to life stories of love, commitment, and personal triumph through visually compelling digital narratives.
This campaign showcases how storytelling and technology can unite to elevate brand messaging. Platinum Guild of India’s AR experience transforms passive viewing into interactive immersion. It reinforces the brand’s positioning by engaging audiences on both emotional and experiential levels—making the campaign memorable, meaningful, and distinctly synonymous with the rarity and depth of platinum.
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