Federal Bank

Powered by Xtendr, Federal Bank shook up traditional print media by enabling a layer of AR within its ads — turning ordinary newspaper or magazine spreads into interactive, immersive festive experiences.

This “print innovation” transformed static ads into dynamic portals, inviting audiences to experience savings and financial messaging in a new, emotionally resonant way - as they brought in the Onam festivities.

This campaign underscored that print need not remain passive—it can be the trigger for immersive brand experiences. By weaving Mixed Reality into everyday media, Federal Bank set a new standard: showing that convenience, emotion, and innovation can coexist, even in time-honored formats.