Xtendr 
Xtendr together with Britannia redefined fan engagement by merging augmented reality with conversational AI—creating an interactive experience where cricket legend Ravi Shastri comes alive on users’ screens. This pioneering effort represented a significant leap in digital storytelling and brand immersion
At the heart of the campaign - an avatar of Ravi Shastri greeted fans, enabling them to pose cricket-related queries and receive personalized, AI-generated real time responses—powered by a seamless blend of cutting-edge tech.
This first of its kind combination of AR x Ai x Voice Cloning x Celebrity brought real-time, two-way conversations in both text and voice to life—embodying Shastri’s mannerisms, tone, and wit.
Britannia’s Golmaal AR conversational campaign is more than a technological feat—it’s a storytelling evolution. By inviting fans into a humorous, lifelike dialogue with their cricket hero, it forged deeper emotional connections and created social buzz, earning multiple awards and a reach spanning millions, underscoring not just its novelty, but its effectiveness.
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