Maggi Korean

Maggi's latest Korean launch took innovation to the next level through their connected packaging endeavour. Users could now not only know more about this new flavour, but in a step by step interaction they could also learn how to prepare it

Every product became a portal of engagement and a valuable tool in educating users on how to prepare the same. This new flavour introduced new steps in the preparation and users could learn the same in a simple gamified interactive engagement

Not just that, the experience also allowed to users to capture a selfie in a fiery Korean frame along with their virtual creation - thus extending this experience across platforms by fuelling shares