French Legacy brand, Mamie Yova launched its product using gamified engagement as a medium to delight consumers and gain quali research insights
French Dairy brand 'Mamie Nova' marked its launch in the India market in a new avatar as 'Mamie Yova' with an exciting WebAR engagement. The experience, which was triggered by a QR code featured on product, unlocked a fun and interactive demonstration of how their drinkable yogurt was to be consumed. They also created a gamified quali-research helping them gain insights of the new market.
The experience was broken into 2 parts. The first was for Yo-Pop - the drinkable yogurt. The objective here was to educate the user about the shake and pop aspect of the product - the same was very effectively achieved by integrating Gyro.
The second was for their Stirred range - where we drew focus on the real fruit ingredients and range of flavours available. This experience was built as a gamified engagement, where users had to select their favourite fruit and see it fill their room - as they raced against the clock to collect as many as they could. The selection angle, helped the brand get deeper insights about the audience preferences across different markets in the country.
These engagements helped the brand establish their footing in the new market and build product consideration in a completely contactless and immersive manner
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