Creating conversations between the Royal Stag product and cricket enthusiasts allowing them to experience the product and sport in the next dimension
Pernod Ricard India's Royal Stag, the official beverage partner of the International Cricket Council’s T20 World Cup launched a limited-edition AR Cricket World Cup Pack.
We at Xtendr worked with the teams to develop an immersive engagement allowing fans to experience the product and the sport in the next dimension.
The WebAR experience created an immersive product unveil bringing the product and the packaging alive with all the fanfare and glory.
Cricket enthusiasts across the country could bring the pack alive and experience the World Cup fever in their own homes. To further the engagement, the experience also allowed users to view iconic World Cup moments of the past and take a photo with the World Cup trophy.
This first of its kind experience for the brand created an astounding buzz - resulting in organic user initiated interactions from the product itself. Fans across 385 cities engaged with the experience for more than almost 1:30 mins.
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