8th Wall Blog
Holiday
The Latest

Craft spellbinding Halloween WebAR experiences with 8th Wall’s latest features
Discover how to use new tools like Sky Effects + World Tracking, Shared AR, Human AR, GenAI Modules, and more to build your eeriest campaigns yet.

Our favorite spooktacular Halloween experiences built on 8th Wall
How brands, agencies, and developers use WebAR to bring Halloween to life
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Winner Announcement: 8th Wall #HolidayChallenge2022
Winners of our first ever web-based augmented reality or WebAR challenge: #HolidayChallenge2022. Stay tuned for our next challenge starting March 1, 2023.

Get into the holiday spirit with these 10 WebAR experiences
Discover holiday experiences from McDonalds, Urban Decay, Doritos, Tissot, Jameson and more

How brands and agencies used 8th Wall WebAR to get users into the Halloween spirit
Discover six Halloween inspired experiences leveraging the power of Lightship VPS for Web and World Effects

Coca-Cola transforms USC campus vending machines into spooky phygital treat centers for Halloween
The WebAR experience is one of the first commercial projects to use Niantic’s Lightship VPS for Web to anchor virtual content to the real world with centimeter-level precision

Perfetti Van Melle is getting customers into the Halloween spirit with its “Meet the Creeps” WebAR Game
Users can interact with 3 unique characters each unlocking a game to make Halloween sweet again

P.F. Chang's rings in the 2022 Lunar New Year with a limited-time WebAR experience
Customers can celebrate the Year of the Tiger with a specialty cocktail and immersive experience at restaurant locations nationwide