Kids can build their own high-speed railway as a part of the LEGO® AR experiences, created by the Belgian digital activation agency Engaged.
This AR experience is a part of a bigger campaign for love brand LEGO and retailer Intertoys. By scanning a QR-code, users can experience their favourite LEGO sets at home. This particular AR experience lets users build their own high-speed railway wherever they want. Just lay down the tracks in any direction you want. Happy with your railway? Sit back and watch the high-speed train pass you by!
The QR-codes for these experiences were placed next to the featured LEGO sets in the door to door leaflets. Bringing the sets to life and creating an immediate connection between customer and product.
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Other Work by Engaged