LEGO® Technic cars

Get in the driver’s seat of your dream car thanks to this AR experience, created by digital agency Engaged for LEGO®.

This AR experience is a part of a bigger campaign for love brand LEGO and its retail partners. By scanning a QR-code, users can experience their favourite LEGO sets at home. In this experience users can select their favourite out of four dream cars. They can put themselves in the driver’s seat, check out the interior and take the wheel. A thrilling race awaits!

The QR-codes for these experiences were placed next to the featured LEGO sets in the door to door leaflets. Bringing the sets to life and creating an immediate connection between customer and product.