Kérastase AR Product Experience
Lucid Reality Labs 
A web-based AR activation for Kérastase that transformed product discovery into an interactive storytelling journey and invitation to the launch event
A web-based AR experience created for Kérastase, a prestige haircare brand within the L’Oréal Professional Products Division. Designed as both an invitation and a discovery tool for the new collection, the activation guided users to register for the launch event while immersing them in the brand’s story through interactive storytelling and real-time product exploration.
The experience seamlessly blended innovation and accessibility, integrating analytics and social sharing to transform the product launch into an interactive digital journey that connected audiences through engagement and emotion.
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