Universal Halloween Horror Nights Gargoyle Experience

Universal Destinations and Experiences partnered with Lucid Reality Labs to create a mixed reality activation that expanded Halloween Horror Nights beyond the physical event. Built with 8th Wall WebAR, the experience allowed guests to unlock a hidden encounter through the Universal mobile app and reveal a towering gargoyle anchored to the iconic archways in Hollywood and Orlando. Using advanced world tracking and environmental mapping, the creature appeared seamlessly integrated into each location, adding a new narrative layer to the event.

After being summoned, the gargoyle cracked from stone, spread its wings, and took flight above the crowd before disappearing into the night. Guests were then invited to flip their camera, transitioning into a Snapchat Lens that continued the story with a dramatic aerial sequence.

By connecting Universal’s app with WebAR and social platforms, the activation created a unified cross-platform experience that engaged guests, encouraged sharing, and extended the Halloween Horror Nights universe beyond the park.