Mastercard™ has provided cardholders with a 360 tour of 7 key pieces of artwork in the Miami Design District in this #Priceless experience.
In partnership with the Miami Design District, Mastercard™ has provided cardholders with a #Priceless tour of the area. ROSE created the immersive experience to bring seven key pieces from the district to the user’s own space. With this partnership, cardholders are given the exclusive opportunity to go through this immersive view of the Miami Design District’s collection.
Using their mobile device, Mastercard™ cardholders can choose where to start their tour via an AR art installation at the start of the experience. Once a piece is selected, users are transported to the Miami Design District and can experience a 360-view of the selected art pieces. Upon entering each portal, users will be able to learn about each piece through an audio and written descriptions. Users are able to walk around these pieces by tapping or walking towards designated hotspots.
Featured works include Interdimensional Portal by Criola, Buckminster Fuller’s Fly’s Eye Dome, John Baldessari’s Fun Mural (Part 1), Wall Drawing #1138 by Sol LeWitt, Virgil Abloh’s Dollar a Gallon III, Standing Julian by Urs Fischer, and Jana Euler’s Two Brides.
This experience can be viewed by Mastercard™ cardholders by visiting https://www.priceless.com/arts-and-culture/product/178932/ar-tour-of-miami-design-district/s/23259. Terms apply. Quantities limited.
Other Work by Rose Digital