Perfetti Van Melle India launched the region’s largest Metaverse-ready immersive gaming destination for the consumers for their brand Chupa Chups
PVMI partnered with Xtendr Technologies to create this ‘first-of-its-kind’ Meta ready gaming destination.
- 50 Mn+ packs resulting in 4Mn+ minutes of conversations in the next dimension
- 28.3% of the users came back to play the game again
- Engagement happened across 840+ Indian cities
- Though this was just a pack lead engagement in India, the experience saw an organic share by consumers across 94 countries
For the first time in India, this immersive destination saw over from all over come together to experience their favourite brand up close and immersive.
Each packet of Chupa Chups enabled endless engagements by evoking conversations with the consumers and transporting them to the exciting, spatial & immersive world of Chupa Chups to experience their ‘Fun-Funa-Fun-Fun’ moment in the next dimension.
Using the power of webAR, the users were transported to the brand’s treasure island environment to hunt for the elusive Chupa Chup candies; or to a cricket pitch to show off their bowling prowess; or to play the retro snake game in their own real environment.
Other Work by Xtendr