Digital activation agency Engaged let children experience multiple LEGO® Friends adventures at home as a part of the LEGO AR experiences.
This AR experience is a part of a bigger campaign for love brand LEGO and retailer Intertoys. By scanning a QR-code, users can experience their favourite LEGO sets at home. This particular AR experience invites the user to step into 4 adventures of LEGO Friends. Place your LEGO Friends TV screen anywhere you want, sit back and relax while enjoying the stories.
The QR-codes for these experiences were placed next to the featured LEGO sets in the door to door leaflets. Bringing the sets to life and creating an immediate connection between customer and product.
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