Kids don’t need to go to Hogwarts to learn magic, thanks to this magical AR experience! Created by digital activation agency Engaged for LEGO®.
This AR experience is a part of a bigger campaign for love brand LEGO and its partnering retailers. By scanning a QR-code, users can experience their favourite LEGO sets at home. In this experience you find yourself surrounded by different LEGO Harry Potter sets. Aim the magic wand in the direction of a box, tap it and make the box disappear. With this experience, magic can be found everywhere!
The QR-codes for these experiences were placed next to the featured LEGO sets in the door to door leaflets. Bringing the sets to life and creating an immediate connection between customer and product.
LEGO and the LEGO logo are trademarks of the LEGO Group. ©2023 © & ™ WBEI. Publishing Rights © JKR. (s23)
Other Work by Engaged