Nike Air Max Day

NIKE x OMM

In the run up to Air Max Day we created an Augmented Reality experience for consumers to play and unlock discounts at Nike Factory Stores all across Europe in 183 locations and in 13 languages. The Main experience consisted of three distinct activities.

Each of the three experiences ran on 8th Wall Web AR technology. Using Web AR. QR codes placed throughout the store to launch the website and play the experience directly within their web browser.

1) AIR MAX WORLD

Air Max 720 sneakers, shoe boxes and sock birds fly all around you in this sky high world. Tap on the flying objects to interact and carefully explore the clouds for your chance to discover and unlock a 20% discount.

2) AIR MAX OF THE WEEK

Users can add stickers to the Air Max of the Week podium. Each sticker you see was placed by sneakerheads from all across Europe. This feature used in-AR image recognition to track the digital stickers to a physical image marker.

3) AIR MAX SELFIE

Try on the Air Max 720 sneakers, step on our special vinyl mat with image recognition and watch the clouds spring to life around your sneakers in an AR frame - the perfect opportunity to take a photo or gif to share online.