Erling Haaland Nike Town London
OMM 
A social media masterpiece using Augmented Reality to create a takeover of Erling Halaand at NikeTown, London, announcing him as the new "Nike No. 9."
A social media masterpiece using Augmented Reality to create a takeover of Erling Halaand at NikeTown, London, announcing him as the new "Nike No. 9."
NIKE X OMM
A VISION MADE REALITY
Nike's Brand Creative team challenged us with something a little different. They wanted to show Haaland posing atop NikeTown London so that passersby could see Haaland in his well-known "Buddha" pose.
VOLUMETRIC CAPTURE
To achieve this, OMM organised and produced a volumetric photoshoot to capture a 3D mesh of Haaland. The creative and development team at OMM then got to work integrating the volumetric capture into 8th Wall.
SOCIAL SENSATION
We planned and executed a series of shoots for social media. One of them, with Haaland himself, helped to elevate the publicity of the launch exponentially. Haaland posted the content to his own instagram account and it gained over 62 million views.
