Tommy Jeans x Aries
An AR campaign celebrating the Tommy Jeans & Aries Arise capsule collection to help drive the collaboration across multiple channels.
An AR campaign celebrating the Tommy Jeans & Aries Arise capsule collection to help drive the collaboration across multiple channels.
Tommy Jeans x Aries x OMM
We designed and developed an integrated experience whereby a series of AR Posters were Flyposted across London, Amsterdam and Antwerp. In the city of London the Soho area displayed floor markings that launched a variation of the AR. Users could access directions to the nearest stores as well as entering a raffle. The AR was also available to view at home via the brand’s newsletter.
Other Work by OMM