Coke Studio Bharat is a celebration of diversity in culture, music and tradition in India. This season, the franchise allowed users to not just hear this glorious music but also experience it in the next dimension through this WebAR experience.
Every bottle of Coca Cola, allowed users to experience music come to life before them. Users could scan the QR code printed on the product to experience the magic in AR.
The experience started with asking the users to place a gateway to the coke studio portal in their environment. User were then prompted to walk through this to find themselves transported to a virtual studio. This studio setup comprised of 3 stage areas - one each for Coke Studio variants: Bharat, Tamil and Bangla. The stages were flanked by posters on either side. The users could click on these to see the latest releases spring alive in a larger than life manner!
Other Work by Xtendr