Xtendr partnered with India's leading savoury snack brand Crax to create physical collectibles for their collaboration with Discovery Kids.
The partnership brought to life everyones favourite Super-Cop Little Singham along with his friends to create a fun collectible AR engagement
The experience is triggered by scanning collectible trading cards found inside the pack - giving fans a chance to bring their favourite characters to life in their space. Additional interactions built in allowed fans to see these characters do their signature move with a voice over upon every tap!
Users could conclude by taking a photo or video with the desired character and sharing it across platforms of their choice.
While the experience has only recently gone live, it is already clocking in a high daily engagement count - with an average dwell time of around 2 mins. This is completely organic user behaviour, with scans initiated from products purchased!
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