XTENDR used WebAR to help Huggies with a first of its kind digital licensing solution by creating digital giveaways for their limited edition Justice League pack.
The experience was broken down into a two pronged approach, wherein the engagement was delivered at a pre and post purchase level - building awareness and driving sales. An additional layer, allowed fans to transform their babies into their favourite superhero, thus fuelling social shares
The Immersive WebAR experience created a massive 360* buzz - earning media dollars for the brand
It helped build:
- Social virality
- Product consideration
- Drive sales
With a staggering 400k+ engagements, the campaign broke through industry benchmarks setting staggering records. The layered experience helped the brand reach scale and in customer acquisition.
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