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Trainline activation takes over London’s bustling Waterloo Station

Trainline installed WebAR-activated posters that transform into live departure boards when viewed through a smartphone

Aug 10, 2020 . 1 min read . Image Targets

Trainline activation takes over London’s bustling Waterloo Station

Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look:

Image Targets Transportation Travel

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