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LEGO launches global in-store WebAR activation for release of LEGO Hidden Side

Users scan a QR code on the in-store product display to reveal the virtual ghosts who have escaped into the aisle of the toy store

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Aug 30, 2019 . 1 min read . Games & Toys
LEGO launches global in-store WebAR activation for release of LEGO Hidden Side

As part of a series of WebAR experiences designed to showcase their newly released play sets, LEGO rolled out its latest activation in stores around the world. The worldwide campaign was executed by agency Hoopla Digital UK using 8th Wall.

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Users can scan a QR code or visit a link on the in-store product display to reveal the virtual ghosts who have escaped into the aisle of the toy store! Assuming a first-person perspective, users can help their LEGO friends, Jack and Parker, capture the ghouls to stop the haunting.

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Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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