8th Wall Blog
Coca-Cola collaborates with Tomorrowland on an AR concert experience for the release of Coca-Cola Dreamworld
Users can play a WebAR rhythm game to songs from Tomorrowland artists Cellini, KC Lights, Vintage Culture & Martin Garrix
Following the release of Coca-Cola Dreamworld—the fourth limited-edition flavor under the Coca-Cola Creations innovation platform— Coca-Cola in collaboration with Tomorrowland launched an Augmented Reality musical experience that allows users to step into a dreamy new universe.
Fans can access the WebAR experience by scanning the QR code found on any Coca-Cola Dreamworld can or bottle. Once scanned, an AR portal appears in the customer's world space and transports them into the Dreamworld. Featuring songs from Tomorrowland artists like Cellini, KC Lights, Vintage Culture & Martin Garrix, users are challenged to a rhythm game where they must tap on the beats of the music to build their own Dreamworld. Once users have successfully completed the game, they can share the experience with their friends, watch a DJ perform or play again to try and beat their high score.
Coca-Cola worked with Virtue Worldwide and UNIT9 to bring this experience to life using Niantic's 8th Wall platform.
Try it out for yourself here: https://www.coca-cola.com/creations/events/dreamworld