Xtendr partnered to launch the new season 3 of The Boys - by bringing the marketing collaterals alive in the next dimension.
This experience was launched in Universities and other locations by placing physical pods with the posters on-ground. With a layer of Image tracking built in, the users were prompted to scan these and see it spring to life - complete with laser beams, shattering of screens and splashes of blood - in true Boys style!
The experience concluded with asking the users to take a photo or view the trailer of the new season.
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