As part of the launch for its all-new Dry Xpert range, Huggies Malaysia partnered with Xtendr to create a WebAR product demo. The experience, which was triggered by a QR code featured on product, unlocked a fun and interactive demonstration of the product's key features.
- A virtual demo helped the brand build product consideration in a completely contactless and immersive manner
- Through digital demo’s the brand was able to add to their green initiatives by minimising product & resource wastage
The Immersive WebAR based demo coupled with self initiated physical scans kept the audience engaged & committed for much higher resulting in a massive pack scan rate of 5.2 percent and an average engagement time of 1:03 minutes.
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