Xtendr 
Introducing sky effects for the first time in India and at scale!
Holi is one of India's most awaited festival! Also known as the festival of colour, Holi brings with it vigour, fun and frolic from all around. This years WPP India's Stream event saw the Holi celebration in a whole new dimension.
Attendees could not only paint the world but also the skies with love and colour.
The event started with asking attendees to submit Holi messages on virtual kites into the sky - attendees could write their message, fold this origami kite and see it fly away.
The following day in the midst of the Holi festivities we unveiled the sky effects which was a culmination of all the kites submitted - creating a larger than life takeover across the largest real estate at this 2 day even - the sky!
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