8th Wall Blog
Sour Patch Kids and Trident create a Metaverse dance experience with WebAR
Dance with a life-sized Sour Patch Kid in this AR dance experience
Sour Patch Kids joined forces with Trident Vibes to offer candy enthusiasts a delightful and immersive experience combining the two brands, aimed at promoting their latest collaboration.
The WebAR experience was introduced within Decentraland, complemented by a Metaverse activation, to expand the reach and audience of their promotion. After the WebAR experience was activated, users worldwide had the opportunity to dance alongside life-sized Sour Patch Kids, choose their colors using the interactive Flavor Spin Wheel, and click on CTAs to buy the candy online via their smartphones and within Decentraland.