8th Wall Blog

Building XR Everywhere for Everyone at AWE 2024

Connect with our team at AWE to learn how we’re helping developers build the world’s most immersive experiences for any device.

Jun 11, 2024 . 3 min read
Building XR Everywhere for Everyone at AWE 2024

We’re excited to announce that on June 18 - 20, Niantic will be at AWE USA 2024, the pinnacle gathering for spatial computing professionals! At our booths, attendees will get an exclusive look at our groundbreaking XR capabilities and creation tools through interactive demo activations and experiences. 

Build XR Everywhere For Everyone (1)

What you'll see at AWE 2024

This year, our team has put together a range of immersive experiences that showcase how developers and creators can create immersive, real-world XR experiences, using Niantic’s tools to build experiences across devices that enhance the world around us. Here’s a sneak peek at what we’ll be up to:

  • Niantic VPS-Powered Scavenger Hunt: Attendees will have the opportunity to participate in an AWE-exclusive AR scavenger hunt for the chance to win their very own Apple Vision Pro.

  • Immersive Activations & Demos: Experience firsthand the power of Niantic’s development tools by interacting with some of our favorite games, demos, and activations.

  • New product announcements: Be the first to learn about the new products and features Niantic will reveal live at AWE USA 2024.

  • Live technical walkthroughs: Build familiarity with our platform features and tools through live hands-on technical walkthroughs.

  • Networking opportunities: Connect with Niantics and industry experts at our private networking lounge to kick-start your next real-world AR project.


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Join Our Sessions at AWE to Learn More

At AWE, you’ll have the chance to hear from leading members of our team at both the day two keynote and two different talk sessions. Make sure you mark your calendars to dive deeper during the following sessions: 

June 18  - Remixing Reality: New Tools for Building 3D and XR Experiences

In this developer track session, Amanda Whitt, Sr. Product Manager,  Developer Platform, and Rigel Benton, Staff Designer will present an upcoming breakthrough from Niantic that promises to transform how creators and developers engage with WebXR and build 3D experiences across multiple devices. During their session, they’ll explore the challenges currently facing developers in this space, including the technical barriers that hinder creative freedom and scalability and how we’re working to solve them.

Date: Tuesday, June 18, 2024

Time: 12:30 PM - 12:55 PM (PDT)


June 19 - Spatial Computing Needs a New Map

To kick off the second day of the conference, join Brian McClendon, Niantic’s SVP of Engineering, and Erik Murphy-Chutorian, Niantic’s VP of Engineering, in an engaging session on  Niantic is shaping the future of spatial computing by providing the necessary context and precision that current 2D maps cannot. Learn about our innovative approach to blending digital and physical realms through advanced mapping technologies and discover the tools we’re deploying to enable developers and creators to build immersive experiences that are truly grounded in the real world.

Date: Wednesday, June 19, 2024

Time: 9:00 AM - 9:25 AM (PDT)


June 19 - Mapping the Future: Building and Experiencing the 3D Spatial Map

In this XR enablement track session, dive into the sophisticated (and available) technologies behind Niantic’s cutting-edge mapping solutions that are redefining the landscape of digital interaction with Tory Smith, Sr. Product Manager, Niantic Maps Explore the intricate details of using our high-fidelity visual scanning tool, Scaniverse, which captures the world in unparalleled detail. Learn how our robust Visual Positioning System (VPS) is expanded to power hyper-immersive experiences that you can build around the world. We will also showcase how these technologies work in tandem to create both a visible and invisible map that is essential for precise, context-aware AR applications. Join us for a deep dive into the future of mapping—a world where every location is enhanced with hyper-accurate digital overlays that bring the unseen to life.

Date: Wednesday, June 19, 2024

Time: 11:00 AM - 11:25 AM (PDT)


AWE Talks


Let's Connect at AWE

As AWE USA 2024 quickly approaches, we invite you to stop by our lounge and attend our keynote speaker sessions to learn firsthand how Niantic is enabling developers to build XR everywhere for everyone on any device. We look forward to seeing you at the Niantic Lounge, Rooms 101-103, Lobby!



Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

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